integrate digital marketing into you B2B strategy Sales staff is important in most environments, and particularly important in the B2B environment. That said, recent research suggests that some 57% of the decision-making in B2B purchasing now takes place before contact is made with a sales person. In other words, the decision is more than half […]

integrate digital marketing into you B2B strategy Sales staff is important in most environments, and particularly important in the B2B environment. That said, recent research suggests that some 57% of the decision-making in B2B purchasing now takes place before contact is made with a sales person. In other words, the decision is more than half made before a sales person has any input at all. Research suggests that the influencers before the sales person include: Social media comment Reviews The businesses website Research further suggests that the B2B marketing environment, once so dependent on the sales person, is changing rapidly. Today, some 67% of the purchaser’s ‘journey’ is digital. In this regard, key statistics include the following: 80% of decision makers prefer articles to advertising 55% of decision makers search for comments on social media 84% of CEOs now use social media in decision making The following statistics are of…