get the product right before looking at anything else Founder and CEO of Amazon, Jeff Bezos, is well known for suggesting that the key to success is – ‘customer obsession’. He suggests that he rarely, if ever, thinks about his competitors. He prefers to focus on understanding the needs of his consumers and then to […]

get the product right before looking at anything else Founder and CEO of Amazon, Jeff Bezos, is well known for suggesting that the key to success is – ‘customer obsession’. He suggests that he rarely, if ever, thinks about his competitors. He prefers to focus on understanding the needs of his consumers and then to deliver a product that meets or exceeds their expectations. It is hard to argue with a man who, having launched Amazon in 1997, in now the richest man in the world, running the world’s largest retailer that is destined to become the world’s largest business in the next 24 months. Besides, he is 100% correct!! Research reported in HubSpot found that for 56% of consumers, the product, or product quality is a critical driver of the purchase decision. This is perhaps not surprising. Who cares about the price, access, or service if it is not…