At least one webinar each month addressing QUESTIONS raised by members and readers.
Enjoyed from the comfort of your office chair or lounge room attendees will enjoy practical insights
and recommend action, based on sound research and empirical evidence.
Members are invited to attend all webinars free of change.
WEBINAR 1: DEFENDING A LOCAL GOVERNMENT UNDER UNREASONABLE COMMUNITY ATTACK
Governments, including local governments are constantly under attack from other governments, business, media and the community at large. Sometimes these attacks come from special interest groups and other times they are more broadly based. The attackers are becoming increasingly sophisticated. Just about anyone in 2019, can launch a co-ordinated social media campaign.
There is always someone willing to go to war over a road or a development. There is always a business or community group that feels hard done by. There is always a segment of the community that feels they were not listened to. No matter how much consultation there is – the local government never consulted enough. And with social media – starting a battle is all too easy.
In addition to being irritating, infuriating and unpleasant, these attacks can also be stressful, resource draining and expensive to address. They can also impact negatively on the credibility and standing of everyone involved. Regardless of who is right and who is wrong, no one wins when there is conflict of this nature. Strategies to avoid it and mitigate conflict are therefore essential.
Clearly, this kind of conflict is as relevant to individuals as it is to local governments as a whole.
This webinar will address in practical terms, how to:
- Minimise the risk of attack and conflict in a social media world
- Minimise the impact of conflict when it occurs and afterwards
- Ensure that credibility of the local government is protected
Date: Thursday, 21 February 2019
Time:
West Coast Time: 11.00 am – 12.00 pm
Central Time: 1.30 pm – 2.30 pm
Eastern Time: 2.00 pm – 3.00 pm
WEBINAR 2: What is the correlation between CSR aND ROI?
This webinar directly addresses this issue, addressing 9 key points
- Corporate social responsibility and the triple bottom line are public relations constructs and more often than not bullshit
- The primary responsibility of any business or enterprise must surely be to maximise the return to shareholders or stakeholders – depending on the nature of the business
- Social responsibility can take a number of forms, including the traditional form of giving to the community and the more important form of doing business in an ethical manner
- Ethical practice and giving back to the community are increasingly important to the community and will increasingly impact on business performance.
- Trust in business and business people is at an all time low, and trust is central to establishing a brand that can drive sales and margins
- A business’s or enterprises brand is the key to maximising profitability in the short, medium and longer terms.
- Consumers will pay for an organisation to behave in a socially responsible manner so long as this is authentic and is demonstrated
- To be authentic ethical business practices and socially responsible community relationships must be real and part of the overall business plan
- It is the market and the businesses audiences that determine what is and is not ethical and socially responsible.
The outcomes will be practical, actionable and affordable.
Sit back in your office and spent an hour learning more about maximising the return on your investment in marketing.
Date: Thursday, 14 March 2019
Time:
West Coast Time: 11.00 am – 12.00 pm
Central Time: 1.30 pm – 2.30 pm
Eastern Time: 2.00 pm – 3.00 pm
REGISTRATION FEES: $25.00