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Upcoming Webinars
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Previous Webinars
Date/Time Title Cost View Webinar
Thursday 18 February 2021
11.00 AM WST
MARKETING AND COMMUNICATION STRATEGIES THAT FACILITATE ECONOMIC DEVELOPMENT IN LOCAL GOVERNMENT Free View
Thursday 20 May 2021
11.00 AM WST
STRATEGIES FOR MAKING SOCIAL MEDIA WORK TO THE ADVANTAGE OF LOGAL GOVERNMENT Free View
Thursday 26 August 2021
11.00 AM WST
21st CENTURY STRATEGIES FOR BOOSTING COMMUNITY ENGAGEMENT AND DEVELOPMENT IN LOCAL GOVERNMENT FREE View
Tuesday 28 September 2021
11.00 AM WST
Developing a 21st century branding strategy – a practical workshop for Members only FREE View
Tuesday 07 December 2021
11.00 AM WST
DEVELOPING A 21ST CENTURY MARKETING STRATEGY – A PRACTICAL WORKSHOP for MEMBERS ONLY FREE View
Tuesday 22 March 2022
11.00 AM WST
DEVELOPING A 21ST CENTURY COMMUNICATION STRATEGY – A PRACTICAL WORKSHOP for MEMBERS ONLY FREE View
Thursday 01 January 1970
11.00 AM WST
DEVELOPING A 21ST CENTURY UNIQUE SELLING PROPOSITION – A PRACTICAL WORKSHOP for MEMBERS ONLY FREE View
Monday 25 July 2022
2.30
Five strategies for eliminating waste in marketing FREE View

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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