1,700,000,000 and growing

look beyond the usual There are more than 25,000,000 people living in Australia today, and it is estimated that there will be more than 27,000,000 by 2022. The Australian market is growing and rich will opportunities. This is the fourth of five thoughts considering some of those opportunities. I need to declare an interest in […]

look beyond the usual There are more than 25,000,000 people living in Australia today, and it is estimated that there will be more than 27,000,000 by 2022. The Australian market is growing and rich will opportunities. This is the fourth of five thoughts considering some of those opportunities. I need to declare an interest in this one. I gave up drinking alcohol in 2002 and have not had a drop since. I drank enough in the previous 45 years to last 3 lifetimes and would not be here today, pontificating, if I had not stopped. In 2017 Australians consumed 1.7 billion litres of beer. That equates to 680 bottles for every adult in the country. Sure, people are visiting hotels less often and buying from the big brewers less often, but this is more than compensated for by sales of craft beers and purchases from boutique outlets. In that same…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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