why do so few businesses act laterally?

3 reasons and 3 actions I have just finished reading the Financial Review, which I still see as Australia’s premium newspaper. One of the overwhelming impressions for me of the reports today related to how conservatively Australian businesses think and act Australian business seems to me to be so much more conservative that business in the […]

3 reasons and 3 actions I have just finished reading the Financial Review, which I still see as Australia’s premium newspaper. One of the overwhelming impressions for me of the reports today related to how conservatively Australian businesses think and act Australian business seems to me to be so much more conservative that business in the United States for example. This I believe is reflected in a lack of lateral thinking and a lack of lateral action. One of the results is a relatively low level of innovation I would argue that Australian business needs to embrace and leverage superior innovation. This requires developing innovation oriented cultures and a customer focus. It also involves developing the capacity to think and act laterally There is no doubt that a key component of the success Apple, Google, Dyson and many other highly successful corporations has been their capacity to think and act laterally…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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