Fuck the rules.
Forget certainty.
Ensure objectivity.
Beware intuition.
Embrace nuance.

About

As an advisor, I work with clients to gather and leverage consumer insights and develop strategies to maximise return on investment.

As a strategist, I work with clients to develop strategies that have broad support and will be fully implemented.

As a director, I bring to the table lateral thinking, strategic insights, a long view and an in-depth understanding of consumer behaviour.

Copyrights © 2016 John Carlson. All Rights Reserved.

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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