Fuck the rules.
Forget certainty.
Ensure objectivity.
Beware intuition.
Embrace nuance.
About
As an advisor, I work with clients to gather and leverage consumer insights and develop strategies to maximise return on investment.
As a strategist, I work with clients to develop strategies that have broad support and will be fully implemented.
As a director, I bring to the table lateral thinking, strategic insights, a long view and an in-depth understanding of consumer behaviour.