IF I SAY YOU ARE UNETHICAL – THAT IS EXACTLY WHAT YOU ARE – 3 OBSERVATIONS If I say you are unethical – you are unethical. If I say you are ethical, that is what you are. If I say you are somewhere in between, you are somewhere in between! But who am I to […]

IF I SAY YOU ARE UNETHICAL – THAT IS EXACTLY WHAT YOU ARE – 3 OBSERVATIONS If I say you are unethical – you are unethical. If I say you are ethical, that is what you are. If I say you are somewhere in between, you are somewhere in between! But who am I to judge? Well, I am the consumer, your customer, or potential customer … and what I say goes! There are two points here: It is the customer who makes the only important judgements about the ethics of your business. Perception has always been, and will always be, more important than reality – irrespective of that reality. In a Four Corners programme on ABC television recently, the chief executive of the Commonwealth Bank, Ian Narev, was shown how some of his customers had been treated by one of the bank’s subsidiaries. His response was to insist that…