3 limitations, 3 threats and 3 predictions Seven West Media has recently reported a sharp decline in profits for Channel 7. Kerry Stokes has often been considered adept at picking market trends and in particular market declines – and setting aside his investment in Pacific Films it would appear that this has been the case […]

3 limitations, 3 threats and 3 predictions Seven West Media has recently reported a sharp decline in profits for Channel 7. Kerry Stokes has often been considered adept at picking market trends and in particular market declines – and setting aside his investment in Pacific Films it would appear that this has been the case – at least to date. That said, Kerry Stokes is now in control of Channel 7, Australia’s highest rating television network and it could well be argued that the future of free to air television is less than assured. Indeed, the outlook for television might be only marginally better than the outlook for press, which is also as issue to the owner of The West Australian, but that is for another article. Television has three very clear limitations for advertisers, including: Targeting specific markets is more difficult than it is online Accountability is more difficult…