will myer survive?

3 questions, three problems, 3 issues and 3 more problems Today’s Financial Review has reported the immediate resignation of Bernie Brooks, the Chief Executive of Myer. I know nothing about the man. He may be a great guy, but there is no doubt in my mind that he has not created a great product.  I […]

3 questions, three problems, 3 issues and 3 more problems Today’s Financial Review has reported the immediate resignation of Bernie Brooks, the Chief Executive of Myer. I know nothing about the man. He may be a great guy, but there is no doubt in my mind that he has not created a great product.  I cannot think of a positive thing to say about Myer. While I have no idea whether his successor, Daniel Bracken can improve things, I have little doubt that Bernie did not deliver. Ask yourself? What is memorable about the Myer experience? Would you recommend that someone shop at Myer? What is the Myer competitive advantage? I suspect that you answers are: Nothing No I don’t know Ask yourself the same questions about Zara, Top Shop and H&M and I suspect you will offer very different  answers.  I would argue that all three of these retailers…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE