what will people say if i buy your product?

WHAT OTHERS SAY AND WHAT I THINK OF ME ARE IMPORTANT TO ME. I am amazed when I see advertising telling young people not to drink of drink so much that they get drunk – without telling them how. I research this issue about three years ago and found that the greatest barrier to young […]

WHAT OTHERS SAY AND WHAT I THINK OF ME ARE IMPORTANT TO ME. I am amazed when I see advertising telling young people not to drink of drink so much that they get drunk – without telling them how. I research this issue about three years ago and found that the greatest barrier to young people drinking less (and possibly using less, narcotics) is peer group pressure. One typical 18 year old said to me – ‘it is just not acceptable with my friends not to drink – and get drunk’. I am sure that few are amazed about the influence of peer group pressure on young people. What they might be less aware of is that peer group pressure also impacts on older people and indeed – all people. All, or most, human beings are resistant to any behaviour change or new habit that deem inconsistent with the expectations…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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