what is male and female?

DO GENDER STEREOTYPES STILL HAVE A ROLL IN MARKETING? I recall my first lecture in statistics in my first year of university. The lecturer, a real identity in the Department of Psychology, started opened his lecture – ‘ladies and gentlemen, be clear, men and women are not equal’. While he was clearly throwing a grenade […]

DO GENDER STEREOTYPES STILL HAVE A ROLL IN MARKETING? I recall my first lecture in statistics in my first year of university. The lecturer, a real identity in the Department of Psychology, started opened his lecture – ‘ladies and gentlemen, be clear, men and women are not equal’. While he was clearly throwing a grenade into a female dominated lecture hall – this lecture was, of course also stating a fact. Indeed, as he went on to say – no two people are equal, given that equal implies – the same – and no tow people are the same. That is not to deny of course the importance of equality of opportunity, which by the way he clearly supported. The fact is, not two people are the same – and men and women are different. Men and women have many similarities, and their access to equality of opportunity should be…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE