what does optimal performance look like

NO WHERE NEAR ENOUGH BUSINESS PEOPLE CAN RESPOND ADEQUATELY TO THIS QUESTION Following on from yesterday’s article, here is another political analogy. I have sat on the boards of a number of GTEs (government trading enterprises) and there is an expectation of such boards that they set clear objectives for the years ahead and use […]

NO WHERE NEAR ENOUGH BUSINESS PEOPLE CAN RESPOND ADEQUATELY TO THIS QUESTION Following on from yesterday’s article, here is another political analogy. I have sat on the boards of a number of GTEs (government trading enterprises) and there is an expectation of such boards that they set clear objectives for the years ahead and use these objectives as the guide for three year strategic plans. I would argue that this is a sound requirement. At one planning session addressing this requirement, I confirmed with the Minister, who was at the meeting, that the role of this particular agency (like most others) was to serve the needs of the population by serving the needs of the government. The Minister confirmed this understanding was correct – but could not articulate the vison for the state of the government or what its long term objectives were. In short the government had no vison…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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