what do you want and why do you want it?

TO BEHAVE AS YOU WANT, I HAVE TO KNOW WHAT YOU WANT AND WHY I am on the board of FOODBANK in Western Australia. Foodbank in Western Australia feeds breakfast to 17,000 school children each and every week – and an additional 5.6 million meals a year across the state. This is an amazing story. […]

TO BEHAVE AS YOU WANT, I HAVE TO KNOW WHAT YOU WANT AND WHY I am on the board of FOODBANK in Western Australia. Foodbank in Western Australia feeds breakfast to 17,000 school children each and every week – and an additional 5.6 million meals a year across the state. This is an amazing story. Even more amazing is the number of people Foodbank is unable to help – the people who go hungry because there is not enough foods. To address this short fall, Foodbank needs the help of business and the community. Before that help can be forthcoming however, business and the community need to understand: How they can help? Why they need to help? The first of these issues is relatively straight forward. Foodbank needs more people to be aware that they are seeking – food, money and donated time. The second of these issues is not…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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