STRATEGIES FOR MAKING SOCIAL MEDIA WORK TO THE ADVANTAGE OF LOGAL GOVERNMENT

Social media can cause a great deal of pain for local governments. Approached strategically, social media can also be a very useful tool for local governments. A strategic approach to the use of social media and ensuring it is well integrated into the broader communication strategy is essential.

This 45-minute WEBINAR looks at strategies that local governments can implement to minimize the risks and fully leverage to potential benefits associated with social media. Considered will be defensive and proactive social media strategies that can be implemented by all local governments.

This session is for seasoned users of social media and those who remain fearful or reserved about it.

Immediately following the webinar will be a 15 minute – online – question and answer FORUM to enable participants to ask questions about social media and communication more broadly.

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