Reducing costs and improving outcomes – bringing your marketing in-house

It is an alarming and perhaps sad fact that public relations firms, advertising agencies and digital marketing agencies are adding less and less value. While there will be a place for graphic designers and video producers for many years to come, these other organisations are not adding real value

This is driving an increasing trend for organisations of all shapes and sizes, with budgets of all shapes and sizes to bring more and more of their requirements inhouse – as they most certainly should.

While some services might be better outsourced many can be brought inhouse – generating savings, and most importantly – better outcomes.

Branding should never be outsourced to an advertising agency, although related design work should be outsourced to design firm. Market research need not be outsourced. Digital advertising may require initial advice but need not require an advertising agency. SEO advice will almost certainly be important – but much of the work can be completed to a higher standard and at a lower cost inhouse. Outsourcing content is dangerous.

There is an increasing range of technologies that can reduce the need to outsource marketing and communication functions with increasing the accountability of all functions.

This webinar will address:

  • Identifying activities that can and should be taken inhouse
  • Implementing strategies for maximising the return on outsourcing
  • Strategies for creating internal capabilities in marketing


Thursday, December 03, 2020

Western Time: 11.00 am – 12.00 pm


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