Investors invest in people – not businesses. It is you – the entrepreneur, not the business or indeed the idea that is most important to investors considering funding your business. This highlights the importance of an entrepreneur’s personal brand. What is your personal brand?

Jeff Bezos defined a brand as ‘what people say about you when you are not in the room’. What do people, and mostly say about you when you are not in the room? How inclined are potential investors to take your call and allow you to present? Do you have an initial base or credibility?

Names (or brands) like Richard Branson, Steve Jobs and Elon Musk would not have succeeded in the way they did if they did not recognize the importance of establishing a personal brand that investors are inclined to invest in. They understood that everyone has a personal brand and that winners have a personal brand that is well managed and consistent with their objectives. Is yours?

Establishing the optimal personal brand involves three critical steps:

  • Defining the optimal brand
  • Bringing that brand to life
  • Communicating that brand

Addressing all three steps, this practical session will enable participating entrepreneurs to:

  • Define the personal brand their audience will respond to
  • Create the personal brand the audience will react to
  • Maximize the awareness of the optimum personal brand in the target audience

Participating entrepreneurs will receive a WORKBOOK that will guide you through the process of developing, living and communication the optimal personal brand. The webinar will take participants through the WORKBOOK so that it becomes a powerful and customized business resource.

The programme will be as follows:

  • Webinar – 4.00 – 5.00 pm
  • Discussion Forum – 5.00 – 5.30

Participating entrepreneurs will be invited to raise any and all questions and issues they might have.

The webinar will be hosted by D. John Carlson, a highly regarded speaker author on the subject of personal branding for entrepreneurs

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