Advertising agencies perpetuate the myths that branding is a function of advertising – that creating a brand requires an advertising agency’s services. While we can all appreciate why advertising agencies perpetuate these myths, the fact is – both are wrong! There are many cases where a world-class brand was created and marketed successfully at a premium price – without advertising.

This webinar will review proven strategies businesses of all sizes – from the smallest to the largest – can implement to create a brand that attracts a premium price and sells consistently over time, without the input of advertising and without using an advertising agency to define and communicate the brand. This webinar will be of particular interest to:

  • Start-ups, and
  • Established businesses preparing to launch a new product.

It will be especially relevant to businesses wanting to:

  • Reduce their dependency on expensive and often wasteful advertising.
  • Establish a sustainable brand that will attract a premium price.
  • The headline subjects in the webinar will include:
  • Defining the optimal brand
  • Bringing a brand to life
  • Communicating without advertising

Participants will receive a WORKBOOK that will detail the process of developing, living, and communicating the optimal personal brand. The moderator will take participants through the WORKBOOK so that it becomes a powerful and customized business resource.

The programme will be:

  • Webinar – 4.00 – 5.00 pm
  • Discussion Forum – 5.00 – 5.30

Participants will be invited to raise any and all questions and issues they might have.

The webinar will be hosted by D. John Carlson, an experienced company director and highly regarded speaker author on branding

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