Maximising website traffic and engagement

In 2020, few organisations have not invested a substantial sum of money (often on more than one occasion) developing a ‘state of the art’ website and then as much again, if not more on driving traffic to the site.

While most organisations monitor the traffic and pages viewed, few really know how effective the site is in informing, educating and engaging target audiences.

Many organisations are spending far too much for far too little.

The optimal strategies for website design and development seem to change with every direct mailer from a web development firm that has a secret no one else has for developing a world class site and/or facilitating SEO or SEM.

Unfortunately, many of these consultants are talking drivel and it is increasingly rare for websites to generate the return on investment they should – and it is almost impossible for organisations to sort the wheat from the chaff. This webinar will help.

The outcomes of the webinar include:

  • Identifying the critical issues in developing a website that will do the job
  • Identifying the critical strategies for driving the right traffic to the site
  • Identifying strategies for ensuring that a website is more than an expensive brochure

Date:

Thursday, June 18, 2020

Time:
Western Time: 11.00 am – 12.00 pm

REGISTRATION  – FREE

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