Maximise the lifetime value of your customer

Enquiries are important – but no more important that conversion. Conversion is important – but so is the average sale. The average initial sale is important, but so is the margin. The margin on purchase number one is important but so is repeat business. Repeat business is important but so are new customers generated by referral.

Why then do, business focus such a high proportion of their resources on enquiry? Why then to so few businesses (less than 30%) have repeat business and or referral strategies?

It costs a great deal to secure an enquiry, so why do so few businesses have a LIFETIME VALUE strategy designed to maximise the lifetime value of each and every enquiry? Is there anything smarter for any business than to have a strategy for maximising the long- term return from customers – rather than working transaction by transaction.

LIFETIME VALUE is a critical issue that every business should have a strategy for – and that strategy should be central to their overall marketing strategy.

This webinar will empower participants to develop a LTV strategy to maximise their ROI.

The outcomes of this webinar will include:

  • Strategies for identifying and monitoring the lifetime value of enquiries
  • Strategies for maximising the lifetime value of customers
  • Strategies for leveraging lifetime value to reduce marketing costs


Thursday, October 22, 2020

Western Time: 11.00 am – 12.00 pm


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