MARKETING AND COMMUNICATION STRATEGIES THAT FACILITATE ECONOMIC DEVELOPMENT IN LOCAL GOVERNMENT

Marketing and communication have a crucial role to play in attracting businesses and industries to a local government area. Marketing and communication also have a pivotal role to play in ensuring local business perform and as a result, contribute to the area and local government rate revenue.

This 45-minute WEBINAR looks at strategies that local governments can implement to attract both businesses and industries while helping existing businesses perform at their potential. Consideration will be given to cost-effective strategies that can be readily implemented by all local governments.

This session is for staff and elected members interested in boosting their local economy.

Immediately following the webinar will be a 15 minute – online – question and answer FORUM to enable participants to ask questions about attracting businesses and industries to their locality.

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