Digital technologies increasing efficiency and reduce marketing costs

Business Automation and Cognitive Technologies will dominate the future of branding, marketing and communication.

Leveraging business automation is increasingly the key to reducing marketing costs and streamlining marketing processes.

Cognitive technologies, including machine learning and AI are increasingly being used to process large volumes of data in a manner that facilitates more effective decision making

Not widely recognised is the low cost of many of these technologies and their applicability, not just to large business – but organisations of all shapes and sizes.

This webinar will address cost effective and free digital technology that organisations of all shapes and sizes can use to gather, analyse and leverage data, while reducing the effort involved in doing so.

It will address technologies that can be used to increase reach, enquiries, conversions and customer engagement

Outcomes of this webinar will include:

  • Insights into cost effective digital technologies applicable to marketing
  • An overview of the requirements of engaging prominent technologies
  • Strategies for leveraging these technologies to save time and money


Wednesday, April 29, 2020

Western Time: 11.00 am – 12.00 pm


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