DEVELOPING A 21ST CENTURY UNIQUE SELLING PROPOSITION – A PRACTICAL WORKSHOP for MEMBERS ONLY
The optimum unique selling proposition is:
- As the term suggests ‘unique’ to the business or product – limiting the direct competition.
- Developed for a clearly specified target market – that will readily understand and engage.
- While open to evolution is largely sustainable over time.
- An articulation of the additional value the business or product brings to the market.
Every business will benefit from the development and implementation of a sustainable USP.
This practical webinar/workshop will take participants step by step through the development of the optimum USP.
This webinar is FREE and only available to Members of the D. John Carlson Strategic Advisory network.
All participants will receive a FREE workbook and strategy template that they can use to develop their optimum business development strategy.
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