Consumer behaviour for company directors – part 1
In addition to being able to read financial statements, and apply sound governance principles, it helps if a company director or aspiring company director understands the basics of consumer behaviour – what consumers do, what causes them to do it and how they might be encouraged to do something different. A director with a basic understanding of consumer behaviour and its implications for research and development, marketing and communication – can bring real added value to the table.
This is the first of two webinars for company directors and aspiring company directors on consumer behaviour as it impacts on:
- Product (or service) development
- Customer experience and experiences
- Pricing strategies
- Digital and traditional marketing
Practical topics in this webinar will include:
- Researching consumer behaviour
- Combining data and intuition
- Predictably irrational behaviour
The last part of the webinar will discuss:
- 10 consumer insights that every company director should know
The webinar will also demonstrate that employees are consumers, and the behavioural norms that apply to consumers can equally apply to staff.
Participants will receive a WORKBOOK that will guide you through the process of understanding and managing the behaviour of members of your target markets
The webinar will take you through the WORKBOOK so that it becomes a powerful and customized business resource.
The programme will be:
- Webinar – 4.00 – 5.00 pm
- Discussion Forum – 5.00 – 5.30
Participating directors will be invited to raise any and all questions and issues they might have.
The webinar will be hosted by D. John Carlson, an experienced company director and highly regarded speaker author on the subject of consumer behaviour.
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