BUILDING A BRAND THAT INCREASES PRODUCTIVITY, SALES AND MARGINS – WITHOUT ADVERTISING
Stop relying on expensive advertising wankers!
Branding is traditionally associated with advertising. Branding is almost always viewed as expensive while delivering outcomes are intangible and difficult to quantify. Few know how to determine if a brand is delivering value.
However, if viewed through the prism of the CULTURE – BRAND CONTINUUM – branding need not involve any advertising and need not be at all expensive. It can also be made very accountable indeed.
This webinar will detail three strategies for leveraging the CULTURE – BRAND CONTINUUM, to establish a sustainable brand without marketing bullshit.
This webinar will discuss in detail, practical action enterprises can take to develop a sustainable brand that will directly enhance productivity (through enhanced staff performance and lower recruitment costs) and directly reduce marketing costs (through more effective audience engagement and loyalty).
After this webinar, you might think twice about talking to an advertising wanker ever again!
This webinar will provide strategic and tactical insights relevant to all enterprises – private and government, small and big, selling goods and services, B2B and B2C
Date: Thursday, 26 September 2019
Western Time: 11.00 am – 12.oo pm
REGISTRATION – PAID
(Get $20 coupon if you are our paid member)
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