Marketing is essential – but many businesses are investing more in marketing and in-particular communication than they need to. For many businesses, small and large, advertising costs, for example, are far too high.

Proven strategies for driving sales higher, while reducing advertising and marketing costs in general involve:

  • More cost-effective approaches to advertising
  • More cost-effective alternatives to advertising
  • A more strategic, less advertising dependent approach to marketing

Many, if not most businesses rely far too much on advertising and indeed, communication more broadly. Very often the same, if not better sales can be achieved with a reduced emphasis on advertising – for many businesses – the most expensive element of their marketing strategy.

In very practical terms, this webinar reviews 10 proven strategies for reducing the cost of advertising and marketing in general, while continuing to drive, and potentially increase sales.

Participants in this webinar will receive a WORKBOOK that will guide you through the process of developing, more cost-effective marketing, and communication strategies. The webinar will take participants through the WORKBOOK so that it becomes a powerful and customized business resource.

The programme will be:

  • Webinar – 4.00 – 5.00 pm
  • Discussion Forum – 5.00 – 5.30

The forum will enable participants to raise any and all questions and issues they might have.

The webinar will be hosted by D. John Carlson, an experienced marketing strategist, communicator, and company director – specializing in consumer behaviour.

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