is warren buffet right?

3 considerations for all of us Like him or loathe him Warren Buffet, the SAGE OF OMAHA, is well known for his quotes. Reputation One of his quotes that I can relate to is – ‘it takes a 20 years to build a reputation and five minutes to burn it’. Indeed, it does take a […]

3 considerations for all of us Like him or loathe him Warren Buffet, the SAGE OF OMAHA, is well known for his quotes. Reputation One of his quotes that I can relate to is – ‘it takes a 20 years to build a reputation and five minutes to burn it’. Indeed, it does take a long time to build a reputation or a brand and it may take only one or two slip ups to destroy it, particularly in the age of social media This observation was floating around in the back of my mind when I was reflecting on news reports over the last few days that a number of service stations – particularly those in country areas – are not passing on all the falls in fuel prices. While I can understand the desire to increase margins and therefore profits these reports do provide an insight into the…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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