value customer time

3 reasons why TELSTRA is not more profitable I had the misfortune of having to buy a new phone at a Telstra shop in the city of Perth yesterday. I have never purchased a phone before with all my previous phones being purchased by my staff. I now have a greater appreciation of all that […]

3 reasons why TELSTRA is not more profitable I had the misfortune of having to buy a new phone at a Telstra shop in the city of Perth yesterday. I have never purchased a phone before with all my previous phones being purchased by my staff. I now have a greater appreciation of all that I was putting staff through and apologise without reservation. I was a horrible experience that I would not with on anyone. I had never been made to understand as clearly that a supplier’s time is more important than mine. It took an hour to organising a two year contract worth less than $3000. As I indicated to the sales person, it would have been easier to buy a new car. First I had to determine whether I was out of my current contract. This involved staff member 1: Firing up the computer which was not…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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