use interactivity to drive effective communication

27% embrace interactive email This is the sixteenth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.A recent survey of marketing managers found that 27.2% are now executing interactive email campaigns. Interactive emails take various forms. Here are some examples: Creating an email with an APP-like experience – an approach very…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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