unethical remuneration

IT IS NOT JUST THE BANKS – 4 QUESTIONS In the media during the week John Hewson, past Liberal and opposition leader suggested that the problem with the banking system in Australia and overseas is the remuneration system – largely based on commissions and incentives. I agree with him. Recent issues with superannuation funds managed […]

IT IS NOT JUST THE BANKS – 4 QUESTIONS In the media during the week John Hewson, past Liberal and opposition leader suggested that the problem with the banking system in Australia and overseas is the remuneration system – largely based on commissions and incentives. I agree with him. Recent issues with superannuation funds managed by the banks were at least in part due to the commission driven nature of the business. The same might be said about insurances sold by the banks – also attracting commissions for the ‘advisors’. Addressing this issue the last Federal Government limited the capacity of financial planners to accept commissions and increased the requirements regarding disclosure. But the financial sector is by no means also in terms of this commission based approach to remuneration. They are not alone in having the real or apparent conflicts of interest that arise from commission based remuneration. We…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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