unethical advertising

CONSUMERS NEED TO STAND UP IF GOVERNMENTS WILL NOT – 4 QUESTIONS I have heard many times the argument that if something is legal – it must be acceptable to advertise it. I disagree emphatically!! I believe in the rights of people to access what they want so long as it does not threaten the […]

CONSUMERS NEED TO STAND UP IF GOVERNMENTS WILL NOT – 4 QUESTIONS I have heard many times the argument that if something is legal – it must be acceptable to advertise it. I disagree emphatically!! I believe in the rights of people to access what they want so long as it does not threaten the safety and well-being of others. In that sense I would describe myself as a libertarian. I believe we should be able to smoke, gamble, drink alcohol, eat junk food and even consume narcotics to our hearts content – so long as our behaviour has no negative impact on any other individual. I believe in freedom of choice and I have always viewed prohibition as highly problematic. I do not accept however that it should be acceptable or even legal to promote any of these products. It is not legal to promote tobacco – as it…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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