understand and embrace consumer fear

70% of people are afraid Recently completed research found that 70% of people surveyed described themselves as afraid and considered media reports to be a significant source of that fear. The Michael Moore programme, ‘Bowling for Columbine’, concluded that the high murder rate and incidence of gun violence in the United States were far more related…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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