truly connect with customers

81% of purchase decisions are influenced by friends This is the ninth of 20 daily THOUGHTS examining emotions in marketing.A recent study found that 81% of all purchase decisions are influenced directly or indirectly by friends. Consumers are influenced by what friends have purchased or what friends say about a brand to them personally, on […]

81% of purchase decisions are influenced by friends This is the ninth of 20 daily THOUGHTS examining emotions in marketing.A recent study found that 81% of all purchase decisions are influenced directly or indirectly by friends. Consumers are influenced by what friends have purchased or what friends say about a brand to them personally, on social media, or at a dinner party. The influence can follow what a friend says and even what they are reported to have said, what they think or are thought to think. This being the case, why don’t more goods vendors and service providers work harder to establish friendships with their customers? Why don’t more shopkeepers, accountants, etc. become one of the friends that influence purchase behaviour? Service providers tend to be better than retailers, but both could improve – as could I. The second question that occurs to me when considering the influence of…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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