too much verbal diarrhea

THE WORLD OF DIGITAL MARKETING JARGON At school I was taught that the objective of talking was to communicate – pass on to another an understanding of your ideas, thoughts, feelings, information or news. At university I was taught that communication is a key component of marketing. Since then I have learned that people in […]

THE WORLD OF DIGITAL MARKETING JARGON At school I was taught that the objective of talking was to communicate – pass on to another an understanding of your ideas, thoughts, feelings, information or news. At university I was taught that communication is a key component of marketing. Since then I have learned that people in marketing and in particular digital marketing have no interest in communication. For reasons I can only speculate on, they have developed a language all of their own – with terms like – panda, cookies, spiders, scrape, spun and meta. Then of course there are all the acronyms SEO, PPC, PPA, PHP, XSS, CPC, RSS, SEM, URL and many more. There are even subsets of these acronyms – negative SEO, onsite SEO and black hat SEO. Then there is the term ‘digital marketing’ itself which I would argue is virtually meaningless given that so much on…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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