the zappos formula for branding

6% growth to US$537 million in sales – How does your business stack up? In 2019, Zappos, the online shoe retailer grew 6% compared with 2018 and reported sales of US$537 million. When current CEO, Tony Hsieh, was appointed in 1999, sales were US$1.2 million. Hsieh sold the business to Amazon in 2009 for US$1.6…

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