Over the past twelve months I have been involved in a number of a number of personal branding projects with relatively high profile business people. I am often asked; ‘how important is it to have a personal brand?’ For company directors that question might be; ‘how important is it for a company director to have […]

Over the past twelve months I have been involved in a number of a number of personal branding projects with relatively high profile business people. I am often asked; ‘how important is it to have a personal brand?’ For company directors that question might be; ‘how important is it for a company director to have a personal brand? My response is always the same – ‘everybody has a personal brand. It is just that some people manage their brand better than others’. Cutting away all of the jargon and nonsense so often associated with the concept of branding – a brand reflects expectations, branding is about managing expectations and personal branding relates to the audiences expectations (or perhaps lack of them) of an individual. Effective personal branding is all about identifying critical audiences and managing or determining the expectations of individuals within those audiences of the individual doing the branding.…