the invesion model

When contemplating an issue, most people focus on the outcome they want to achieve to determine whether an action maximises the likelihood of occurring. The inversion model, on the other hand, involves thinking about the outcomes you’d like to avoid The inversion model involves replacing – “what three things do I want to occur due […]

When contemplating an issue, most people focus on the outcome they want to achieve to determine whether an action maximises the likelihood of occurring. The inversion model, on the other hand, involves thinking about the outcomes you’d like to avoidThe inversion model involves replacing – “what three things do I want to occur due to my action” – with – “what three things do I want to avoid occurring as a result of my action” – and then avoiding that action.This model is supported by a quote attributed to Shane Parrish – “Avoiding stupidity is easier than seeking brilliance.”While you won’t always find the answer by inverting the problem, you’ll almost certainly improve. While you may not land on the optimum action or solution – you will almost certainly avoid landing on the worst.This is a model designed to facilitate fast thinking. It is one of many models routinely used…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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