Most experienced business people would agree that relationships are one of the keys to long term business success. Success is inevitable more about ‘know who’ than ‘know how’. Networking is one of the keys to initiating and developing the long term relationships so necessary to the success of businesses and indeed, the individuals within those […]

Most experienced business people would agree that relationships are one of the keys to long term business success. Success is inevitable more about ‘know who’ than ‘know how’. Networking is one of the keys to initiating and developing the long term relationships so necessary to the success of businesses and indeed, the individuals within those businesses. Despite this very few business people do enough productive networking. They know it is necessary, but don’t do it, and their business and/or career suffers as a consequence. But why? why don’t people network enough. Indeed, why don’t you network enough? The reason most often given is time. ‘I don’t have time to network’. We all know however, that whilst this is the most common excuse, it is not the most common reason. The fact is there are many reasons why people don’t network enough, but the most common is FEAR. Many people simply…