the ethics of quality

While we may not all fully appreciate it, we all love quality. Everyone likes quality food, service, cloths, stationary, haircuts, drinks and cars. I like all of these things and more, as do you, I am sure. What may not have occurred to you is that buying quality goods and services is more ethical than […]

While we may not all fully appreciate it, we all love quality. Everyone likes quality food, service, cloths, stationary, haircuts, drinks and cars. I like all of these things and more, as do you, I am sure. What may not have occurred to you is that buying quality goods and services is more ethical than buying junk, or even lower quality goods and services. A high quality product almost always lasts longer and will look better. A quality car will last longer and look better. Quality crockery will last longer and look better. Quality clothing will last longer and look better. Quality housing will last longer and look better If a product last longer it does not need replacement as quickly and that is good for the environment. Indeed, buying quality products and looking after them is a critical strategy in living sustainably. A move towards quality and looking after…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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