the ethical approach to news

I recently watched the first series of the HBO series – THE NEWSROOM. I can highly recommend it. For television made in the United States, it is very good indeed. For many that have seen the series, the high point was in fact the opening sequence which involved the lead character, played by Jeff Daniels […]

I recently watched the first series of the HBO series – THE NEWSROOM. I can highly recommend it. For television made in the United States, it is very good indeed. For many that have seen the series, the high point was in fact the opening sequence which involved the lead character, played by Jeff Daniels launching into a tirade in which he highlighted why America was – ‘not the greatest country on earth anymore’. For me the high points were many, but none were ‘higher’ that a speech given by the same character in which he stresses that – THE ROLE OF NEWS IS NOT TO PROVIDE BALANCE (as many suggest) but to PRESENT THE FACTS. I could not agree more. News services should be in the business of presenting to their readers, viewers and listeners all of the available facts and the leaving it to those readers, viewers and…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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