the confidence you need is within

85% of women opt out of life activities Anyone who has ever managed a team of people involved in sales or customer service has heard one of their team say – ‘I just don’t have time to network’, or ‘I just don’t have time to cold call’. Those of us who have managed staff and […]

85% of women opt out of life activities Anyone who has ever managed a team of people involved in sales or customer service has heard one of their team say – ‘I just don’t have time to network’, or ‘I just don’t have time to cold call’. Those of us who have managed staff and heard words like these would also recall thinking – ‘he is making an excuse’ or ‘no, she just does not want to network’.The fact is, networking is core business for most salespeople and cold calling is part of the requirement for some salespeople. If they cannot find time to do one or the other, then they are, almost certainly, not the right person for the job. In my experience, the reality is that these sales and customer service people do have the time to network or cold call – but lack the confidence to do…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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