tell the bloody truth

NO ONE LIKES A LIER – NO ONE TRUSTS A LIER If hyperbole do not brand a business untruthful – it certainly brings into question its credibility and sincerity. You see – no one believes all of that hyperbole or those terrible platitudes anymore – and if they do not believe them – the use […]

NO ONE LIKES A LIER – NO ONE TRUSTS A LIER If hyperbole do not brand a business untruthful – it certainly brings into question its credibility and sincerity. You see – no one believes all of that hyperbole or those terrible platitudes anymore – and if they do not believe them – the use of them can only damage your credibility. No one really believes or indeed takers seriously statements: We are the biggest….. No one beats … on price Best value in …. Then there is those infuriating recommendations by people who know nothing about the product in question, like: Dawn Fraser selling circulation devices. Denis Lillie selling work boots. It Buttrose selling retirement villages. The incredible proposition is that any of these ‘stars’ know anything about any of these products. I am prepared to wear that Ricky Ponting know something about vitamins – but most I don’t…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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