talk is cheap

IT IS NOT FREE, BUT IT IS CHEAPER THAN ADVERTISING – 3 OBSERVATIONS I love my car. I will probably never sell it. I will certainly buy a new one, but I have no intention of selling the old one. My car is a 2002 Jaguar XJ8 which I purchased new in 2002 (surprisingly enough). […]

IT IS NOT FREE, BUT IT IS CHEAPER THAN ADVERTISING – 3 OBSERVATIONS I love my car. I will probably never sell it. I will certainly buy a new one, but I have no intention of selling the old one. My car is a 2002 Jaguar XJ8 which I purchased new in 2002 (surprisingly enough). For me, this car has always been an example of excellence. Certainly, it is not the best car in the world from an engineering perspective (although in all those years it has cost less than $20,000 in repairs) and today there are much cheaper vehicles with much better technology. It goes fast, but is by no means a fast car. It is certainly not a ‘chick magnet’. What it is, however, is as quiet as a mouse, as graceful as an eagle, and as smooth as silk. It has the style of Valentino, the dignity…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE