Tag Archives Innovation

WHAT IS YOUR MODEL FOR CREATIVE THINKING?

INNOVATION – INSIGHT 15 There are many models for creative thinking, a key element of innovation. I am interested in your thoughts on this one: • Ask a question or identify a specific problem • Research the environment and possibilities • Provide for a gestation period • Develop ideas and hypotheses • Review ideas and hypotheses with colleagues • Develop your prototype without ...

DO YOU ENCOURAGE DIVERGENT THINKING?

INOVATION – INSIGHT 14 How are you equipping your people to think in a divergent manner? If you want to drive innovation you need to be doing something! CONVERGENT thinking brings together all of the known elements or components. It is safe and generally confirms what we already know. DIVERGENT thinking has the capacity to generate new ideas and ...

WHAT ARE WE GOING TO DO WITH THE BOARD?

INNOVATION – INSIGHT 13 Change them! I struggle to see how an organisation can realise its potential without embracing innovation. Equally I struggle to see how an organisation can embrace innovation if it does not have the right culture. Establishing the right culture starts with having a board that encourages that culture. Leadership in terms of culture ...

ARE YOU THE FONT OF ALL KNOWLEDGE?

INNOVATION – INSIGHT 12 I am sure you are ...................... or at least, like me, like to think you are! Regrettably none of us are and the truth is great innovation is almost always the outcome of great collaboration. The birth of Microsoft and Apple are two high profile examples of collaboration leading to great innovations. Perhaps ...

CAN YOU THINK THE UNTHINKABLE?

INNOVATION – INSIGHT 11 Great innovation requires critical, objective and analytical thought, something few people do well, if at all. ‘Five percent of people think; ten percent of people think they think; and the other 85% would rather die than think’ - Thomas Edison Great innovations also require a capacity to think disruptively, shedding the confines of ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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