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Tag Archives ETHICS AND VALUES

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In GENERAL MARKETING

IS IT ETHICAL TO BE SMALL?

Friday, January 24, 2014

In history, I remember learning about giants like, Genghis Kahn, alexander the Great, Napoleon, Michael Collins and so many others. Good and bad, these were people with a great vision and a determination to realise that vision. They were BIG people. More recently there have been others, like John Kennedy, Martin Luther King and Nelson Mandela. Even ...

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Saturday, November 23, 2013
THE RACE THAT KILLED A HORSE
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In GENERAL MARKETING

THE RACE THAT KILLED A HORSE

Saturday, November 23, 2013

This year, the race that stopped a nation also killed a horse. Immediately after the race was concluded one of the runners had to be killed because it broke its leg during the Melbourne Cup. As it happens, whilst I generally ignore the Melbourne Cup, I am a fan of thoroughbred racing. Whilst I never bet, I ...

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Friday, January 24, 2014
IS IT ETHICAL TO BE SMALL?

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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