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In INNOVATION

DO YOU ENCOURAGE DIVERGENT THINKING?

Tuesday, November 11, 2014

INOVATION – INSIGHT 14 How are you equipping your people to think in a divergent manner? If you want to drive innovation you need to be doing something! CONVERGENT thinking brings together all of the known elements or components. It is safe and generally confirms what we already know. DIVERGENT thinking has the capacity to generate new ideas and ...

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ARE YOU THE FONT OF ALL KNOWLEDGE?

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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