stop talking and start listening

9% writing, 16% reading, 30% speaking, and 45% listening Have you ever had a conversation where the other person seems to be thinking more about their response to you than about what you are actually saying? I imagine you have. Most people have this experience regularly. There are many reasons for this. The most significant […]

9% writing, 16% reading, 30% speaking, and 45% listening Have you ever had a conversation where the other person seems to be thinking more about their response to you than about what you are actually saying? I imagine you have. Most people have this experience regularly. There are many reasons for this. The most significant is that they want to talk rather than listen.One of the reasons people are not listening to you is that you are not really listening to them. In addition to the negative consequences of someone thinking you are not listening, it is very difficult for you to customise your words if you are not absolutely clear on what they are saying.Asking questions that provide insight into what lies behind their words also requires listening.Recent research found that humans spend 70 – 80% of their day communicating. Interestingly, only 45% of that time is spent listening.…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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