stop missing out on referrals

84 percent of B2B decision makers start the buying process with a referral Businesses that rely on advertising are often missing the real and potentially profitable opportunities than come from repeat business and referrals – neither of which are advertising dependent. Despite this, very few businesses have a formalised repeat business or referral strategy and […]

84 percent of B2B decision makers start the buying process with a referral Businesses that rely on advertising are often missing the real and potentially profitable opportunities than come from repeat business and referrals – neither of which are advertising dependent. Despite this, very few businesses have a formalised repeat business or referral strategy and few engage sufficiently with customers to maximise the potential develop a relationship that will maximise repeat business and referral.Research has found that: 84% of B2B decision makers start the buying process with a referral 71% of companies with referral programs report higher conversion rates  These findings highlight the importance of a formal referral strategy in the B2B environment. In the B2C environment, the following statistics are relevant: The Lifetime Value for new referral customer is 16% higher than non-referrals 83% of consumers are willing to refer after a positive experience—yet only 29% actually do  The…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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