John is a prolific writer and blogger on a wide range of topics and offers a critical perspective on a range of issues. At times controversial, John is not afraid to ask difficult questions or disrupt the status quo.
John’s thought provoking blogs include actionable recommendations that readers can implement to enhance their organisational and individual performance.
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
