retailing will become seamless

OMNICHANNEL RETAILING WILL RAPIDLY BECOME THE NORM – 3 OBSERVATIONS My last article discussed the rapid anticipated growth of e-commerce. Some estimates suggest that 50% of all retailing will be online by 2030 – a prediction I see as more than realistic. This will not however see the end of bricks and mortar retailing – […]

OMNICHANNEL RETAILING WILL RAPIDLY BECOME THE NORM – 3 OBSERVATIONS My last article discussed the rapid anticipated growth of e-commerce. Some estimates suggest that 50% of all retailing will be online by 2030 – a prediction I see as more than realistic. This will not however see the end of bricks and mortar retailing – which by definition will still have 50% of the market – offering a different experience and used for different reasons. Online retailing is also not just on thing. It involves purchasing through a range of platforms including desk top computers, lap top computers, tablets and mobile phones – with mobile devices in general expected to increasingly dominate. Further, mobile devices are not only used and will not only be used, in the future to make purchases. Mobile devices are currently and will continue to be used in the bricks and mortar environment to compare prices,…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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