re-engage with core human needs

6 basic human needs It has been said that the 21st-century consumer has six core needs – certainty, variety, significance, connection, contribution, and growth. For many, the period in isolation has reduced their capacity to address these needs. The COVID-19 pandemic has created an environment of uncertainty. Consumers have become increasingly anxious about their economic…

Become a member to read this article and get unlimited access
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE